One-Click, No Friction: How Skipify enhances the returning shopper experience

Today’s consumers want seamless, secure, and personalized shopping experiences, especially when they return. In fact, 71% of consumers expect personalized interactions, and a striking 76% feel frustrated when brands fail to deliver. Yet many returning shoppers still face unnecessary friction, fraud risk, and hurdles that harm their experience.

Watch on-demand as Skipify’s VP of Product & Customer Experience, Raymond Afara, and Lead Software Engineer, Melissa Rowlands, joins Fingerprint’s Sr. Director of Customer Success, Ravi Bhanot, for a discussion on how Skipify's optimized the returning shopper experience to boost customer lifetime value.

You’ll learn how Skipify delivers one-click checkout without redirects by retrieving fresh payment data directly from financial institutions. But more importantly, you’ll hear the real story behind the challenges they faced — fraud, account takeovers, compliance issues, and friction — and how partnering with Fingerprint helped decrease abandonment and drive revenue growth.

Key Takeaways:

• How Skipify’s business model relies on seamless payment experiences
• How Fingerprint helps Skipify accurately recognize 70% returning users without friction
• How improving the returning user experiences (RUX) contributes to 12% higher repeat purchases and stronger customer retention