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Kevin Roy

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Contributing Writer

Kevin Roy Articles

Kevin Roy's Articles

marketing Attribution Image
February 1, 2023

Improve marketing attribution with device identification

Explore the ROAS method and various marketing attribution models, and how device identification can improve marketing accuracy.

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January 13, 2023

How to Identify Anonymous Website Visitors

Anonymous visitors shield their identity to leave no identifiers, such as IP address or browser type. We explain how to accurately identify anonymous visitors.

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